Social media marketing is a vital part of digital marketing. The main aim of social media marketing is to increase traffic to your website as well as to interact with and attract potential clients.
Social networks such as Facebook and Twitter are relying on interactions between people. Social networks encourage social activities that vary from network to network. For example, Twitter allows 140 characters per post, which includes uploading a video or an image, whilst Facebook doesn’t have any character limitations. On Facebook, we can add more photos at once, join to a particular event or share our favourite content.
Why are social networks important??
Social media marketing is very important in improving SEO optimisation. One link that leads to your website from Twitter or Facebook can increase your website traffic and thereby change the order in a Google search. Numerous visits to your website that comes from social networks send a positive signal to Google that your website is useful and popular.
We will be focusing on two social networks, Facebook and Twitter to examine how each of these networks supports marketing activities.
Facebook is probably the most widely known social network. Although Twitter has millions of users, many people just use Twitter to follow celebrities.
Small and large businesses rely on Facebook to promote current offers. Also, company employees can act as a sharing tool, sending offers to their friends and friends of their friends and interact with other users on social networks.
The best way we can use to promote your Facebook page is to constantly animate and encourage members in the form of competition, promotions and awarding in order to turn our current members into talking members who will share, discuss, say a few words and recommend our products or services. With this approach, you will gain an army of successful promoters for life.
If your Facebook page is brand new, we will start by sending invitations. First, we start inviting your friends and then their friends. After we collect some amount of likes, we specially design a Facebook cover and every image that will come with a post. The design is a crucial part of the beautiful Facebook page. Besides design, we will create custom apps which can display anything you want, even set up a fan gate, meaning if someone wants to see a promotion or some specified content of your Facebook page, first he / she must like your page. It a good way collecting likes.
Advertising on social media
Advertising on Facebook is the second part of social media marketing. Facebook offers a lot of options when it comes to ads. We can set up specific target group with many attributes or just recommend your Facebook page. By advertising, we can collect a significant number of likes and boost your website in Google search.
Twitter, as already mentioned is not as effective as Facebook. All we want to say on Twitter is limited to 140 characters. Our message must be carefully composed, concise and unambiguous.
Twitter demands a lot of hard work. People won’t follow us if we are constantly tweeting promotional offers or retweeting other messages. We must be sure that we are worthy to be followed and respected and that is what engages people into further action.
We are here for you
We are here to help you establish your social media presence. We will provide you with a social media strategy and in order to gather new followers. Your tweets and Facebook posts can be shared to an unthinkable number of users. Shared tweets and posts will in return provide valuable links and a big advantage in the whole SEO optimisation project.
Your New Marketing Solutions Team