The process of digital marketing has two main branches – SEO and SMO. SEO refers to the process of Search Engine Optimisation. We wrote extensively about this topic in the previous chapters of this blog. However, it is worth repeating that an SEO stands for the process of altering a website in order to improve its position and ranking in search engine results. In other words, SEO is one of the most effective methods of strengthening the volume of traffic on a particular site, which in the end of the day, means more profit and better company image. SMO, however, refers to the process of Social Media Optimisation, which means exploring all the methods that can be used to generate new visitors to the particular website through the use of social media, including social networks.
Why is SMO important??
Most website owners are aware that SEO will increase the visibility of their website content – Here absolutely everything counts, from the page title to the page subtitle, titles of the images and meta tags. However, as many website owners realise the importance of SEO optimisation, with it the competition is increasing exponentially and it is also becoming more efficient. If you want to reach the very top in the search engine results for certain keywords, you need to introduce another concept in your digital marketing, and that concept is SMO.
Improving the quality of SMO
Some of the SMO optimisation methods include adding a so-called RSS feed or a Facebook ‘like’ button on every web page of the particular website. In addition to this, we can use another set of options such as Flickr gallery or Youtube videos or recent tweets to boost up the quality of SMO on a particular website. In this way, SMO is also closely associated with our digital marketing technique that relies on the possibility of sharing content on social networks to quickly and easily distribute information.
All social networks share specific content, which can be extremely effective in terms of generating traffic to the particular website. In terms of strengthening the SEO, the use of SMO on social networks and content-sharing can radically increase the online visibility of a targeted website. SMO is a precious thing for any website for various reasons, partly because of the huge popularity of social networks and because sharing high-quality content can be shared by millions of users. Facebook currently has over one billion active users worldwide, so you can start to imagine the huge positive impact all of these measures could have on your business.
We are here for you
We are here to help you establish your social media presence. We will provide you with a social media strategy and in order to gather new followers. Your tweets and Facebook posts can be shared to an unthinkable number of users. Shared tweets and posts will in return provide valuable links and a big advantage in the whole SEO optimisation project.
Your New Marketing Solutions Team