In our SEO Package, as well as in our previous posts dedicated to the SEO, we talked in great lengths about the SEO, what it stands for and why is it so important for the quality and overall image that a website gives out in the public arena. Today we want to concentrate on a specific part of an SEO called The On-Page SEO. But before we get to that, lets just establish, once again what an SEO actually is and what it does.
What is SEO?
Search Engine Optimisation or SEO is a set of tactics, strategies and techniques used to boost up the number of visitors to a targeted website by gaining a high-ranking position in the search results page of a search engine such as: Google, Bing, Yahoo, etc… When we talk about the optimisation, there are two important parts to it to consider: the On-Site optimisation and the Off-Site optimisation. These two types of optimisation are often popularly called On-Page SEO and Off-Page SEO. For the time being, we will focus on the On-Site optimisation.
In order to successfully optimise a website, it is first necessary to determine the keywords that reflect our client’s company values, orientation and the sector it belongs to. Besides selecting the right set of keywords The On-Page SEO includes the proper use of Meta Tags, creating a unique and useful content and much more.
Why is an On-Page SEO optimisation necessary?
More or less, we all know that search engines are just a set of programming code and algorithms that consider many various factors to rank a website for a particular keyword in the search.
If we want a website to appear on the first page of Google, the first thing we need to do is to do is to select a couple of keywords that our clients themselves would like to see on the first page, or at least in a first place. In the selection of keywords we always consult Google Keyword Planner through which we can look at the popularity of a certain keyword for the selected period of the year.
Below there are a couple of practical steps that should be applied to all the pages of a website:
1. Permalinks: A properly set website should contain a well-optimised URL. URL stands for Uniform Resource Locator and in essence, represents an address on the Internet. Therefore, under a well-optimised URL, we usually mean that it is a link, which in itself has a keyword or keywords that were selected in the previous stage. In our case if we use the word example as an example, the properly optimised URL should look like this http://example.com/on-page-seo-optimization/.
2. Meta Tags: One of the main factors for SEO optimisation are the Meta Tags, which are used as a collection of unique and relevant keywords for the meta description and the meta title for each page of a website. Meta tags should always be in accordance with the page content.
3. Header Tags: Better known under the designtation H1, H2, H3, H4, H5, H6, and so on, these tags are used in awarding the appropriate page title. For example H1 Title – SEO Optimisation while sub-headings H2 – On-page SEO tags are used to highlight important sections of the page.
4. Adding images: Images can be of great help with the optimisation. When inserting images on web pages, we make sure that we have filled alt and title tags for images. For alt tags, you should use the keywords for a particular page. By tagging an each image, we increase the chances of it being “crawled” by Google, which in return helps to boost up the search engine visibility and ranking.
5. Keyword Density: The density of keywords on the page represents the ratio of the number of keywords in the text and the total number of words in the text. We always recommend that the ratio of the keyword density should always stay between 1 – 3%. Keyword density can be checked on the following website: www.seobook.com.
New Marketing Solutions can help you with every aspect of your web presence. We will advise you and guide you along the way. After all we are here for you. Best of luck in your business endeavours.
Your New Marketing Solutions Team