The overall appearance of a website paired with the first impression a visitor gets upon opening the particular web page makes a huge difference between acquiring a client or having a closed page. First impressions always count the most as they facilitate the decision whether to stay on the website and to spend a certain amount of time browsing the content or to spend that time searching for other similar websites on the Internet. In addition, not only that the website has to be well structured, presented and organised, but the content has to be available within easy navigational reach. The website also needs to be and appealing to the eye, to attract the attention of its visitors and to hold that attention until the end of the session.
The importance of colours
The colour selection is also very important because of the way these colours attract visitors. Colours can help you send subliminal psychological messages to the visitors and communicate ideas in a unique way. All of this can also create and boost the brand awareness. It is a well-known fact that colours affect the state and condition of the human spirit and the range of colours that we choose should attract visitors, depending on the goals of a particular website. How then to choose the appropriate set of colours that will contribute the most to making a website looking attractive and professional at the same times?
We always use a natural colour palette
The palette of natural colours is always more appealing comparing to the artificial one. It is necessary to combine these colours in such a way that they create an emotional reaction from every visitor who comes to the website. We always tend to avoid unnatural colours like bright orange, blue and green colours that can easily cause eye fatigue and thereby drive the visitors away from the website. At the same time, it should be noted that natural primary colours have a strong effect when promoting certain products or services. The perfect example for this are cakes and food in general, therefore, natural primary colours are perfect for restaurants or food stores.
We always choose the colour scheme according to the brand in question
Every serious business will have carefully chosen colours for their brand. Selection of colours for the logo or packaging of their products can help to select the best complementary colours for the company website. If we use a single colour there is a tendency for a website to have a dull appearance. In that case, we will choose and add more bright colours to the website colour scheme which do not deviate from the overall brand in question.
The target group for the website is very important
When it comes to targeting different kinds of groups, there are colours that are more attractive to a certain group of website visitors than the others. Bright colours are usually considered more attractive than dark ones. Also, the colours that are attractive to women do not have the same effect on men. If we are generalising, women usually tend to focus more on the warmer colours as the primary colour choice on the website, while men prefer colder colours. When choosing colours for a business website, it is important to have in mind the target group of visitors that a particular website wishes to engage. If the products or services that are being promoted through the website do not have a specific age and target group, then we always propose a colours scheme that is in balance with the general taste of the overall visitors.
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We are here to help you, advise you and provide guidance in selecting the right set of colours for your new website Remember, we are here for you.
Your New Marketing Solutions Team