When it comes to digital marketing, we are positive that you do not want your business to lag behind your competition. Your investment in digital marketing, on the other hand, cannot compete with the marketing budgets of large corporations in the same economic sector. The solution to this problem can be found in professional digital marketing companies like ours that can help you identify your strengths and weaknesses in business and help you stay focused in order to achieve a log term success.
About Website Analysis
One of the first important priorities of digital marketing is to gather all the necessary information before creating a marketing campaign. The first thing to be done is a thorough analysis of your website to find out what steps need to be taken to improve your overall web presence. A thorough analysis of your website will enable us to see which pages bring the most revenue to your company and which are lagging behind with the number of visitors.
Understanding Your Customers
After completing the analysis of your website, we will perform another very important scrutiny that is crucial for your business – the analysis of your customers. When it comes to customers, we assume that you already know your what is your main target group and who brings you the most money. A good understanding of your customers and their buying habits is imperative for creating a good digital marketing campaign.
First Impresions Count
The next very important step should be focusing on the web design. A high quality, professionally designed website will present your company to the public in the best possible way. For many customers, the first impression is what counts. The overall design and the feel of the website as well as hitting the right tone with colours and layout can send a strong message of prestige and success. How many times have you heard the expression that money attracts money? This is often true, at least according to the psychologists, which means your potential customers will be able to tell whether you give out that impression of success and professionalism. This often translates into sales.
Search Engine Optimisation
SEO or Search Engine Optimization is vital for the success of any Internet-based business. An SEO optimisation represents a technique that optimises your website for search engines. One of the well-known and most used search engines most surely got to be Google. If you are not on the first page of Google, for many users, your company might as well not exist at all. Defining the keywords that are relevant to your company is the first stage of any SEO activity. These keywords are crucial for acquiring a higher search engine ranking and to choose the right one we always use Google Key Word Planner. The successful optimisation of your website is defined by many factors, from the choice of the domain name to the unique and useful content, meta tags, etc…
If you want tangible SEO results it usually takes approximately anywhere between 3 to 6 months until everything is set up to form a solid foundation for the future. This in return means high ranking on Google, Yahoo and Bing. Afterwards, some minor corrections are more than welcome in terms of further optimisation of the already selected keywords. In the meantime, while optimising the website, we highly recommend advertising through Google and Facebook.
Investing in Google AdWords and Facebook Marketing
Google AdWords can help you acquire new clients while we are, on the other side, working on the optimisation. Google AdWords is designed on the pay per click principle, which means that you pay only when someone clicks on your ad. Your ad can be displayed about a million times, but if no one clicks on it, Google will charge you nothing. Depending on the industry that you are in and on the number of competitors, prices can vary significantly and move in the range between £0.10 and £1 per click.
In addition to website design, SEO optimisation and Google AdWords, we also recommend establishing a solid social media network presence as a form of everyday communication with your clients. An SEO optimisation also affects the number of likes your Facebook page can get, the number of followers and the overall quality of your social media presence. Social networks are a useful tool which can bring a lot of potential clients and partnerships. Like Google Adwords, you can also advertise on Facebook as well. Facebook offers pay per click (CPC) and pay per thousands of impressions (CPM) option and both are quite popular.
New Marketing Solutions can help you with every aspect of your web presence. We will advise you and guide you along the way. After all, we are here for you. Best of luck in your business endeavours.
Your New Marketing Solutions Team